Get the right message in the right hands the right number of times.

Simply put, external marketing is a fancy way to describe advertising. Unfortunately, many dental practices implement advertising tactics and techniques in an ineffective way. Television ads and giant billboards on interstate freeways may be great for the ego, but they go beyond the scope of the practice message and usually create a less than desirable response. By repetitively targeting smaller areas while promoting a consistent message and effective offers, your external marketing efforts cam dramatically improve.

©2006 ADA Intelligent Dental Marketing.

ADA Intelligent Dental Marketing™ is a joint venture between ADA Business Enterprises, Inc., a wholly-owned subsidiary of the American Dental Association, and Intelligent Dental Marketing. ADA is a registered trademark of the American Dental Association.